Advertising Disclosure

Our Commitment to Transparency

At ESTATE REAL LTD, we believe in complete transparency regarding our advertising relationships and marketing practices. This disclosure outlines how we may receive compensation through various partnerships while maintaining our commitment to providing honest, unbiased professional advice to our clients.

We are committed to following all applicable advertising standards and regulations, including compliance with the Advertising Standards Authority (ASA) guidelines in the United Kingdom. Our goal is to ensure that you have complete clarity about any commercial relationships that may influence the content we share or services we recommend.

This disclosure applies to all content on our website, marketing materials, social media channels, email communications, and any other platforms where we share information about our services or make recommendations to clients and prospects.

Affiliate Relationships and Partnerships

Property-Related Service Partnerships

We maintain professional relationships with various service providers in the property industry. When we refer clients to these partners, we may receive compensation in the form of referral fees or commissions. These relationships include:

• Mortgage Brokers and Lenders: We may receive referral fees when clients engage recommended mortgage advisors or obtain financing through our partner lenders
• Insurance Providers: Commissions may be earned when clients purchase property insurance, buildings insurance, or landlord insurance through our recommendations
• Legal Services: Some solicitors and conveyancers may provide referral fees for client introductions, though this never influences our recommendations based on merit
• Property Services: We may receive compensation for referring clients to surveyors, property management companies, tradespeople, and home improvement services
• Utility and Service Providers: Referral commissions may be earned when clients set up utilities, broadband, or other home services through our recommended providers
• Financial Services: We may receive fees for introducing clients to accountants, financial advisors, or investment specialists relevant to property ownership

Commission Structure and Transparency

When affiliate relationships exist, we ensure complete transparency by clearly disclosing the nature of the relationship and any compensation we may receive. Our commission arrangements typically fall into the following categories:

Independence and Professional Integrity

Despite these commercial relationships, our primary obligation is always to provide professional advice that serves your best interests. We maintain strict policies to ensure that:

• All recommendations are based on merit, suitability, and client benefit first and foremost
• We disclose any potential conflicts of interest before making recommendations
• Alternative options are always presented when they may better serve client needs
• Commission arrangements never compromise our professional standards or client care
• We regularly review our partnerships to ensure they continue to provide value to our clients

Sponsored Content and Paid Promotions

Content Sponsorship Policies

Occasionally, we may publish sponsored content or paid promotional material on our website, social media channels, or in our communications. All sponsored content is clearly identified and distinguished from our editorial content through appropriate labelling and disclosure.

Content Authenticity Standards

We maintain strict editorial standards for all content, whether sponsored or organic. Our content authenticity commitments include:

• Editorial Independence: Sponsored content does not compromise our editorial judgment or professional recommendations
• Honest Opinions: All reviews and recommendations reflect genuine professional assessment, even in sponsored contexts
• Client Focus: Sponsored content must provide value to our clients and align with their interests
• Clear Labelling: Sponsored content is always clearly identified using industry-standard disclosure language
• Quality Standards: Sponsored content meets the same quality and professionalism standards as our organic content
• Factual Accuracy: All claims and statements in sponsored content are verified for accuracy and compliance

Sponsored Content Examples

To help you identify sponsored content, we use clear and consistent labelling such as:

Third-Party Advertising and Networks

Display Advertising Networks

Our website may display advertisements from third-party advertising networks. These advertisements help support our content creation and website maintenance while providing relevant information about property-related products and services.

Advertising Network Partnerships

We work with reputable advertising networks that specialise in property and financial services advertising. These partnerships may include:

• Google AdSense: Contextual advertisements based on website content and user interests
• Property Portal Advertising: Cross-promotional content with major property websites and platforms
• Financial Services Networks: Targeted advertising for mortgage, insurance, and investment products
• Local Business Networks: Advertisements from Southampton and Hampshire-based service providers
• Professional Services: Legal, accounting, and consulting services relevant to property transactions

Behavioural Targeting and Personalisation

Some advertising networks use behavioural targeting to display more relevant advertisements based on your browsing history and preferences. This personalisation is conducted through:

Advertising Content Standards

We maintain quality standards for third-party advertisements displayed on our platforms:

• All advertisements must be relevant to property, finance, or home-related services
• Advertising content must comply with ASA guidelines and industry standards
• We reserve the right to reject advertisements that conflict with our professional values
• Misleading or deceptive advertising content is prohibited on our platforms
• All advertising networks must demonstrate appropriate privacy and data protection practices

User Rights and Advertising Controls

Your Advertising Preferences

You have several options to control your advertising experience and manage how your information is used for advertising purposes:

Opt-Out Procedures

To opt out of various advertising practices, you can take the following actions:

• Marketing Communications: Unsubscribe from promotional emails using the unsubscribe link or contact us directly
• Targeted Advertising: Disable advertising cookies through our cookie management tools or browser settings
• Data Collection: Request limitation of data processing for advertising purposes under GDPR rights
• Third-Party Networks: Opt out directly with advertising networks through their preference centres
• Behavioural Targeting: Use browser privacy settings or ad-blocking software to limit tracking

Data Rights Under Privacy Regulations

Under GDPR and UK data protection laws, you have specific rights regarding how your data is used for advertising:

Contact Us About Advertising

If you have questions about our advertising practices, wish to report inappropriate advertising content, or need assistance with advertising preferences, please contact us through our main contact form. We are committed to addressing your concerns promptly and transparently.